A useful report
shows its working evidence.

Start with the scope. Then read the observations, interpretations, and test ideas separately.

See the illustrative report
Offer framing, 5 PagesReport
Observed10 of 14 days
Records sampled48 of 61
Media available41 of 48

Markets: US, UK. Window Oct 1, 2026 to Oct 14, 2026.

Observation14 of 48 sampled records state a bundle offer. AD-20418
InterpretationConvenience-led framing in the headline.
Test ideaHypothesis: a set headline lifts our add-to-cart rate.

Read the scope first

Confirm the advertiser Pages, markets, requested time period, available observation dates, media types, and record sample. A report about ten observed days cannot honestly describe fourteen fully covered days.

Check the evidence

A material observation should identify the record that supports it. Open the source context and available creative. Missing media, partial text, or an unavailable source reduces how much can be concluded.

Record AD-20418Cited in report
Bundle and saveLumen Skin

Cleanser, serum and cream in one set.

Advertiser PageLumen Skin US
OfferBundle offer
First seenOct 14, 2026
Active12 days
MediaImage available

Treat labels as interpretations

“Convenience-led,” “comparison hook,” or “minimal product layout” are analytic labels. They can help organize research but may be subjective or inaccurate. They are not necessarily categories supplied by Meta or the advertiser.

Labels in this reportInterpretations
LabelRecords
Convenience-led18
Minimal product layout12
Comparison hook9

Analytic labels can be subjective. They are not categories supplied by Meta or the advertiser.

Interpret change carefully

A newly collected record may be old in the market. More records may be additional variants rather than a new strategy. A longer observation history does not reveal spend or revenue. Reports should identify these alternative explanations.

Use test ideas as hypotheses

A recommendation proposes an original direction. Adapt it to your product, audience, available evidence, and legal review. Define your own success measure and test design before making a performance claim.

Request a better-scoped report

Ask a question with a Page set, market, and observation window. For example: “Compare offer framing in the available static records for these five Pages during the last 30 observed days. Identify coverage gaps and cite examples.” Report scope and sampling must be displayed before generation.

Check the credit rule

A completed on-demand report consumes one proposed monthly report credit. Failed generation does not. Weekly digests are separate. Regenerating a report as a new analysis uses a new credit after a clear confirmation.

Report credits1 of 4
ReportCredits used
Offer framing, 5 PagesCompleted1
Gift offers, 3 PagesFailed0
Weekly digestSeparate allowance0

Resets Nov 3, 2026

How a report keeps its layers apart.

  1. A report opens with its scope: the advertiser set, the markets, the dates, the record count and the coverage limits.

  2. The first layer is observation: what the collected records actually show.

  3. The second is interpretation: what that pattern might suggest about the advertiser’s creative approach.

  4. The third is a test hypothesis: an original idea your brand can validate with its own measurement.

  5. Every material observation links back to the records it rests on. No invented ROAS, and no winners.

Start with a better
creative question.

Explore the sample. Review the proposed plan. See how Ad8 could fit your research workflow.

Explore the sample report →

Frequently asked questions

What should I read first in a report?

Start with the scope: the advertiser Pages, markets, requested time period, available observation dates, media types, and record sample. A report about ten observed days cannot honestly describe fourteen fully covered days.

Are labels like “comparison hook” facts?

No. Labels such as “convenience-led,” “comparison hook,” or “minimal product layout” are analytic labels. They may be subjective or inaccurate and are not necessarily categories supplied by Meta or the advertiser.

Does more records mean a new strategy?

Not necessarily. A newly collected record may be old in the market, and more records may be additional variants. A longer observation history does not reveal spend or revenue.

How should I use the test ideas?

Treat each recommendation as a hypothesis for an original direction. Adapt it to your product and audience, and define your own success measure and test design before making a performance claim.

How does a report use my report credits?

A completed on-demand report consumes one proposed monthly report credit, while failed generation does not. Weekly digests are separate.