Why a Long-Running Meta Ad Is a Clue, Not Proof of Profit
A competitor ad that has run for months deserves a look, but it cannot tell you what it earned. Here are seven other explanations, a clue ladder and safer language for your notes.
Ad8 Journal
Research that leads somewhere.
Better questions. Inspectable evidence. Original ideas worth testing. Field guides for the work between finding an ad and deciding what to make next.
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The Meta Ad Library Is Not a Swipe File: A Better Way to Research Competitors
A swipe file stores what looked good. Research starts with a question, a declared sample and notes that separate what you saw from what you suspect. Here is a five-move method.