The 45-Minute Competitor Ad Review That Ends With a Test, Not a Screenshot Folder
A weekly competitor ad review works better with a clock. Five timed blocks take you from a coverage check to one test card with a proof line and a decision rule.
Ad8 Journal
Research that leads somewhere.
Better questions. Inspectable evidence. Original ideas worth testing. Field guides for the work between finding an ad and deciding what to make next.
New articles every two days.