Stop Tagging Ads as Good: Build a Creative Research Taxonomy You Can Actually Use
“Strong hook” and “premium” are verdicts, not tags. Build a small taxonomy of observed and inferred facets so your team can count, filter and compare ads next quarter.
Ad8 Journal
Research that leads somewhere.
Better questions. Inspectable evidence. Original ideas worth testing. Field guides for the work between finding an ad and deciding what to make next.
New articles every two days.